The C-Store (a small 100 store chain in California) will be wafting coffee aroma at their gas pumps to entice their gas users to come into the store and spend some money on coffee. It makes sense that a gas station would do anything it could to lure customers into the store. After all, gas stations don’t make their money from gas. They make it from selling chips, pop, candy and donuts to their road warrior customers. So, when you’re pumping gas, hopefully you’ll be able to smell that coffee whiff over the gas smell; the C-Store is counting on it!