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Jelly Belly’s got fragrance!

Filed Under: Business Musings


Jelly Belly‘s got fragrance!

Doesn’t this fragrance description of their Wild Blackberry & Peach Cobbler blend sound delicious?

Wild Blackberry Peach Cobbler is a light, sheer fruit and citrus fragrance with unusual body and depth. The depth comes from the wild blackberry, which is the center of this fragrance, supported by peach and topped with lemon. It’s unusual to center a fragrance around blackberry, and that unique perspective is both apparent and well served in this one-of-a-kind scent

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3 Comments

  1. Jelly Belly is the only company that makes quality jelly beans. They are a fave in our house. 🙂

  2. It’s a good example of a brand extension, isn’t it? With foody scents being so hot right now, it seems to make sense for Jelly Belly to do this line.