Pure Illumination and Inspiration

Bramble Berry customer service received super inspirational email the other day from Miranda Coggins, the owner of The Lano Company, where she sells the booming LED Lip Gloss Line. The coolest part is that she’s a Bramble Berry Customer. We’re so proud! Check out the press release below and thanks for letting us share this, Miranda!

Raymore, MO – The Lano Company experienced such an explosion of business after their Fall launch of the Pure Illumination LED lip gloss line, they had to get creative.  Once a business that owner Miranda Coggins developed from her stovetop and ran from a home office, now has grown to exciting levels!

“This winter when gloss orders were pouring in, I had to figure out how to fill over 10,000 glosses by the end of the week!” Owner Miranda Coggins states.  The days of filling 300 glosses in an afternoon with her girlfriends, had quickly come to an end.  As exciting as the need to fill thousands of glosses, Miranda also found it quite daunting!  Her team got creative and started recruiting stay-at-home Moms and both recently unemployed men and women from their local community.

The first day was trial and error, but by the end of the month, and 40,000 glosses later, the system was nearly perfected!  Instead of three girlfriends around the small kitchen counter, the crew was now moved to the basement bar-top with a crew of close to 20!  “Initially we thought finding that many people available to work in the middle of the day would be difficult!” said Miranda.  She soon learned, there were many in her community that enjoyed the opportunity.  They recruited a few close friends, and soon the news spread!  People came together to not only work, but to support Miranda and their love of the product she had developed.

Raymore, Missouri is a small community where some might say, “everyone knows everyone!”  In this instance that’s been a positive thing!  Miranda and Layne, her husband and business partner, have lived in Raymore for over 20 years.  When the success of The Lano product line spread, everyone knew of Miranda and she was soon affectionately coined,  “The Lip Gloss Lady.”

“I think the combination of Miranda’s outgoing personality and devotion to her gloss definitely helped her recruit us to be a part of the excitement!” Carrie McGrew, family friend and lip gloss filler said .   Curiosity of how lip gloss is made, poured and packaged intrigued many to give it a try as well.

“I worked the first day basically because I loved the product and wanted to help, but now it’s nice to feel like I’m a part of something exciting!” Said Ashley Lorenc, a repeat gloss filler.  The community has a sense of ownership and pride when it comes to their Pure Illumination lip gloss.   Walk into the local “pub” and ask about light up lip gloss and more than one person can tell you about Miranda and they probably have a Pure Illumination gloss in their purse!

The Lano Company has also become involved in community Fund Raising, working with the Missouri PTA, several salon distribution companies and of course their nationwide vendors.

To find out more about Miranda Coggins, The Lano Company and her Pure Illumination Line, contact her at (816) 809-9453 as well as by email MirandaCoggins(at)Comcast(dot)net.  The website has extensive information and several other products at www.TheLanoCompany.com