One of my favorite and longest-time customers is Scott Blackson from The Soap Fairy. He’s been a customer for going on seven or eight years! First of all, I love his name. But it’s not just a whimsical name that sets him apart. He follows it up with a comprehensive line of soaps and toiletries and an amazing attitude to boot. The guy is just a ball of fire, doing more than seems possible in any one day. We actually publish one of his books through our small press (Red Wheelbarrow Press) on how to market to consumers if you’re just a wee, start up business. It’s called “Marketing Your Handmade Crafts” and it’s a down to earth, easy read that will be sure to give you some great ideas and food for thought. When you go to his web site, notice that he has a newsletter ‘zine to keep his customers informed about his goings-on and product information. Connecting with your customers is always a good idea.
