It’s been a full seven years since I last spoke to the Alabama Soap & Candle Association. I don’t want to let another seven years go by before I see them again! The soapers are incredibly warm, passionate and express their love of soaping and makers at every turn. I got more hugs last weekend than I’ve ever gotten in my life – and, it was soul affirming and made my heart happy. I even met a fan who worked at the Delta gate! Hi Jared, it was so nice to meet you!
The speaker line up was incredible – from serious business talks to to product how-to talks. Some of the highlights for me were:
Lela Barker from Lucky Break Consulting. Lela spoke on the importance of branding to help find and protect your niche. Some takeaways from her talk: Branding keeps you stable. You don’t try every new thing. You save money and time by knowing what your customers want and don’t want. Lela said that “each year we are exposed to 25,000 new products and branding cuts through that noise.”
