is a newsletter right for you Archives

While cold process recipes are an office favorite, it’s also fun to try other techniques. The clay tutorials ended this week with two easy-to-make recipes, including the Marbled Clay Hot Process Soap. The recipe uses a Crock Pot to “cook” the soap, which speeds up the saponification process. Then, the soap is swirled with dark red Brazilian clay and yellow silt clay for a marbled look. The soap is topped with calendula and scented with Fresh Mango Fragrance Oil and Kumquat Fragrance Oil and smells bright and fresh.

Flowers are a great way to add interesting detail to your soap. In the Pink Clay and Primrose Soap Hand-Milled Tutorial, rose petals add a feminine touch. The soap has a floral aroma from rose water and Ylang Ylang III essential oil, and has a soft pink color from pink Brazilian clay. It’s a perfect handmade gift for Valentine’s Day.
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In a marketing world highly influenced by new and emerging social media, a newsletter may seem like an old-school advertising method. The view of newsletter as old-fashioned is not unsubstantiated; newsletters are considered by some as the oldest news media, with ties going all the way back to the Roman Empire! With the help of technology and the internet, newsletters continue to be an extremely effective way to communicate information. And while newsletters often get overlooked in the age of social media, their strengths are not to be excluded. As I’ve said before in the blog post, Why a Newsletter is a Must, a newsletter is one of the few marketing bodies of work that you actually own.

When marketing content is posted on social media, whether it be a status update on Facebook, or a photo of Instagram, we often consider this content to be ours. Facebook or Instagram could shut down tomorrow, or they could change their Terms of Service and all your content could be gone (or stuck behind a paywall). Therefore, a newsletter is a solid way to diversify your marketing strategy. Okay, okay…there is my argument on why newsletters are important. But…is a newsletter right for your business? I believe that a quality newsletter is an important marketing tool, but it is not for everybody. Consider these questions:

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