First of all, everything in the store is merchandised absolutely with clean precision that matches the simple, classic packaging sensibility. But, as I looked closer, I got to see the magic behind the perfectly ordered shelves. Apparently, little elves do not perfectly stage and set the shelves (another fairytale story ruined for me); one hardworking Ms. Cory Smith does and wow, does she work hard.
Cory took me behind the scenes to her manufacturing (which was arranged just as precisely as her store) and impressed me with her thoughtful production practices and tidy workspace. I am pleased to say that her soaps were great in the shower and the square bath fizzy/salt cube above is a relaxing bath time treat. If you’re in Seattle, visit the shop! You’ll be amazed with the refined selection and excellent products.
The shop also sells Sweet Anthem’s perfumes. Because it was my lucky day, the enchanting perfumer Meredith was at Sweet Petula’s shop when I got there. She had a wonderful grasp of perfuming and a commanding presence when speaking about her passion for blending scents. I left with a fistful of Meredith’s goodies as well as a full bag of Sweeet Petula’s products.
Not in Seattle? Buy Sweet Petula’s goodies here or here. Check out Sweet Anthem’s shop and blog here.