I just read an interesting posting saying that bar soap was becoming a thing of the past. The rationale for this theory is that consumers are switching to liquid soap for any number of things – from fragrances, to added vitamins to larger bottles of soap meaning less trips to the grocery story.
While I get that soap and bathing is very much a personal preference, the reality is that soap (any soap – liquid or bar) is a rinse-off product. Rinse-off means that extra vitamins don’t much matter – they wash right down the drain.
Less trips to the grocery store? Well, maybe but I don’t know that this is the case either. You use more liquid soap per use than bar soap. And generally, liquid soap costs a minor fortune compared to bar soap.
And fragrances? I take umbrage to the idea that liquid soap somehow has more fragrance options! As someone who sells bar soap fragrances, I am pretty sure anything you can get in a liquid soap, I can get you for bar soap.
I think that Joyce is overstating the liquid soap case and believe that bar soap is definitely here to stay.
