• August 27, 2007
After testing the chocolate balms all week and overdosing on chocolate this weekend, there is a clear winner. The Brambleberrians in the office (Nicole, Amber, Jen and Anne) agree with my choice of chocolate winner.

I was surprised when we all chose the Bittersweet Baking Chocolate as the best texture and taste. The Bittersweet Baking Chocolate beat out all the other expensive, organic, fair-trade chocolates. Of course, there’s not much marketing cachet with regular Bittersweet Baking Chocolate so keep that in mind when formulating your product for sale.Our favorite recipe is easy and simple.
1.5 oz. Bittersweet Baking Chocolate
1 oz. Beeswax
1 oz. Jojoba Oil
Here is an easy variation to make your ingredient label more exotic and your marketing pop!

Marketing Genius 101 Variation
1.0 oz. Bittersweet Baking Chocolate
.5 oz. Organic, Fair-Trade Certified Chocolate (like Seattle-based Theo)
1 oz. Beeswax
.3 oz. Sweet Almond Oil
.3 oz. Jojoba Oil
.3 oz. Avocado Oil
.1 oz. Vitamin E Oil

Marketing Points: Contains Organic, Fair-Trade Certified Chocolate! Vitamin E oil promotes supple lips! Avocado Oil is high in essential fatty acids for moisture! Jojoba oil closely mimics the skin’s natural lipid profile!

The basic proportions for our winning recipe is:

42% chocolate
29% beeswax
29% liquid oil

You can take these proportions to create your own recipe. The math looks something like this:

3 oz. total recipe

3.0 x .42 = 1.26 oz.
3.0 x .29 = .87 oz.
3.0 x .29 = .87 oz.

If you want to make a larger recipe, just substitute the “3” for whatever total weight you want your recipe to be and multiply out the math.

Questions? Comments? Just post and I’ll get back to you in a timely manner.

Now, go forth and choc-i-fy!

 

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