Donna Maria from Indie Business Network just finished an incredible talk on social media and how we can best benefit from it as small businesses.
Some key take aways:
If you do not embrace technology and systemize it for your business, you will not be profitable in 2 years.
Social media is FUN stuff because you get to talk about things that you LOVE. People want to connect with people who LOVE what they do. “You’re not just selling soap. You’re selling emotional connection and memories”.
If Donna Maria could pick only two social media mediums to use, she would choose a BLOG and a NEWSLETTER. Why? Because those are the only two mediums that you OWN. You control that. You don’t have to worry that someone (Twitter, Facebook) is going to change the rules and your social media outlet will be gone.
This isn’t hard. Talk about what you know. Talk about what you love. Interview people. Show your herb garden. Talk about cooking, your family – just whatever you do, start to make a connection. The beautiful thing about having products is that you don’t even have to be on camera.
Use the tools. Get the gadgets. Let technology make this easier for you. Podcast software costs $20. You can get a Vado digital video for under $80.
Thank you Donna Maria the presentation. Now, what are YOU waiting for? Go claim your blog, start your email newsletter and start broadcasting YOUR message to the world!
