According to Experience Inc., 58% of new college grads moved home after school and 32% stayed more than a year. Pew found that 73% of 18 to 25 year olds have received financial assistance from the parents in the past year.I wonder what this level of parental involvement does over the long term? It seems like it would retard Gen Y’s overall decision making abilities. After all, if Mommy and Daddy are always around to steer you to the correct decisions or bail you out of poor financial choices, it might be hard to function in the real world.
I read in an editorial Gen Y has been so coddled, been told they are so special (so special in fact that some high schools are doing away with the Valedictorian for fear of making anyone feel left out) that they have a hard time with the cut throat concept of a corporation where hard work counts and you are not told you are special and “okay” if you fail.
This article discusses traits of the Millenial Generation. It’s a “Must Read” if you’d like to market your bath and body products to the 20-somethings out there.
