• January 4, 2008

After I wrote today’s blog post on the importance of being prepared, I read an interesting post over at Lip-Sticking (a blog devoted to marketing to women online) that got me thinking.

In almost every interview I’ve done, I credit luck, a great team and being in the right place at the right time for Bramble Berry’s business success.

Yes, it was hard work (and by golly, still is!). Yes, I gave up a lot (and still do) to ensure that Bramble Berry is a business of substance and integrity. And like my post earlier today says, “Luck is being available to take the opportunity.”

But on the flip side, I showed up on the crafting scene when the internet was in its infancy (back in the day when a Word document hastily thrown up on a URL was enough to get customers). And, when Martha was still all about soap (Martha, if you’re listening, can you consider bringing back that heyday of soaping creativity again?). I’ve always chalked that up to synchronicity up to pure luck.

But this article, by Lena West, purports that it’s not luck at all – it’s all about being available to take opportunities as they come at you. She says, “I’m not lucky. I’m on purpose.”

From the article:

I don’t believe in luck. I believe in being prepared.Even scientists who’ve studied luck say that it all boils down to your state of mind. That’s not luck. That’s something we each can control – our thoughts, responses and reactions.

Click here to continue reading. It’s a fast, thought-provoking post.

And, if you feel strongly about, please comment. I am very curious what you think about luck, synchronicity and business.

 

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